Integration of Mobile Application in the Business- myassignmenthelp

Question: Write about theIntegration of Mobile Application in the Business. Answer: Introduction: A mobile application is named as a product application which is included in business organizations or companys business operations. They are essentially made to be utilized on a Smartphone device or any other devices. These features are not always facilitated by using a laptop or desktop. The report further includes a discussion of the benefits of the mobile integration for a business as compared to the web based association. Moreover, the report also includes a work breakdown structure of the requirements of the application in case of front end connectivity. Furthermore, the report also includes an alternative to the in-house applications. Discussion: This section includes the main discussion of the report. Company Overview: Picoso is considered a Mexican restaurant franchisee that has many operating locations which are in business on the Sunshine Coast. The main business operations of the restaurant include the eat-in mode where the people are allowed to have a meal in the traditional style. In addition, their business also includes the presence of a website which is used to get orders from customers. These orders will then be placed to order takeout from the restaurant where the people have to come down to the take their meal. This analysis of the report is to include a web based presence for integrating the delivery services that will facilitate the audiences to order food without the need of going to the restaurant. This will also help the restaurant to reach their intended goals and diversify the profits made. In addition, this will also help the restaurant to get their desired level of brand engagement in the market which will allow the restaurant to get a higher level among the competitors. Topic 1 Benefits of mobile applications over desktop applications: This section is used to describe the various benefits of the mobile applications as compared to the web based entities. The first advantage is the faster working of the mobile applications. It is usually considered that the mobile applications work at a much higher speed than the traditional web-based system. As the data that is used for processing is stored in the local devices in case of mobile applications, the speed of fetching the data is much faster as compared to both the mobile sites and the desktop sites where the data is stored in the web server (Al-Jabri and Sohail 2012). The dependency of network speed is also an issue which makes the mobile applications a most viable choice. In addition, the websites uses the JavaScript or flash player to allow some integrations to work properly whereas the mobile application are based on the use of frameworks which makes it a more faster and efficient process of business operations for both a company and their audiences. The second advantage is the use of personalized preferences. A website uses cookies which can be come at a public dismay because most people may have anti-virus programs to block such programs. In cases of mobile application, the searches and preferences are always used to filter high quality contents and the users are always shown products based on their activities (Corral, Janes and Remencius 2012). Thus, this helps in meeting the demands of the customers and makes more conversions for the concerned products. The third advantage for using a mobile application for business is that it does not need constant network access to engage on some pages. For example, an application for restaurants can have some of their product pages load without the need for much connectivity. This reduces the need for the users to stay connected to the internet for a long time as in case for a website based system. This also increases the engagement needed and thus drives more sales for a business. The fourth advantage for a successful mobile application integration is the use of own device features. This implies that the mobile applications have been made to access the other applications present in the Smartphone like barcode scanners, GPS or camera features. This helps the users to engage more on the application (Dalmasso et al. 2013). For a restaurant based applications, the presence of navigational features in the application can be used to track the delivery status of the orders placed. In addition, the presence of a bar code scanner can be used to get the prices off the labels of the products and keep them posted regarding their engagements. Another advantage with the use of a mobile application is that an application allows the use of push notifications which is shown in the lock screen of the Smartphone. This allows any business to stay in touch with them and notify their customers in case of any new products launch or other service related items (Tayade 2014). In addition, regular update notification is also sent to the users where they can update their application and engage on new activities. Topic 2 Work Breakdown Structure: This section is used to describe the front-end user interface of the application. This involves all the activities that will be provided to the user from Picoso via the mobile application. Fig 1: Work breakdown structure (Source: Created by the author) The work breakdown structure is used to display the front-end user interface of the mobile application that will be integrated in the business operations of Picoso restaurants. The first feature of the application is the user signup pages. This page is displayed before giving access to the application. Mainly, this page is used to get leads and apply for more sales. The page has two divisions where one part is the signup for new customers and the other part is the login for existing users. After giving email and passwords to the form provided, the users are provided access to the system. The next part is the home page features. The features of the home page include showcasing the designs of the restaurants which highlights the brand engagement in the market. The presence of a new designs and a great user interface is necessary for getting the required engagements from the customers. The home page also displays a list of the best offers to the customers based on their preferences. This will make more sales and let Picoso lead the market competition. In addition, the customers can also search for food orders depending on their needs (Palmieri, Singh and Cicchetti 2012). Moreover, the food icons will show a rating out of 5 on top of it. This rating will be based on user reviews that are very important for succeeding in the digital market. The next page in the front-end user interface is the payment options. The first option is the presence of a cart where customers can store their orders before proceeding for checkout. They can even add or remove orders from the cart allowing the options of more flexibility. The final orders are then placed and the payment is made by the customers to be delivered at their doorsteps. The fourth page is for setting the personal details of the users. This section is used to change the name, address, pin code or email id. This option is mainly used for the new as well as the existing customers (Hao et al. 2013). The new customers update their details so that the orders can be delivered at their house. The existing customers apply updates their details in case they have changed their residential address. The last feature is the presence of notifications from the application. This feature is to update the customer regarding any new changes or proposals. In case of a new order placed, the application sends a notification which is displayed in the lock screen of the Smartphone. In addition, the presence of new best offers in the home pages is also another feature which involves the presence of notifications. Topic 3 Alternatives to in-house development: This section discusses the presence of application of any alternative method of application development as opposed to the in-house development method. A mobile application has to be programmed and developed before commencing with the business activities. This involves contracting program developers or making an in-house application (Shiraz et al. 2013). The contractors make up the development and the other features for making a fully functional application for integration. However, the contractors are not always subjected to the policies of a business and this may lead to problems. In addition, fake companies can trick people into investing for services and disappear with their money. Moreover, the businesses also do not have full custom rights to change any program codes according to their need. Thus, it is recommended for the business owners to make their own in-house application. This will enable transparency of the system and will allow streamlining of the business. Conclusion: Thus, it is concluded from the report that the use of an in-house application can be beneficial for Picoso to continue their business activities by the use of mobile application. From the analysis made on the report, the use of mobile application is extremely beneficial over the use of web-based activities. This allows more engagement from the user and will lead to better position of the brand value in the market. References: Al-Jabri, I. M., and Sohail, M. S. (2012). Mobile banking adoption: Application of diffusion of innovation theory. Corral, L., Janes, A., and Remencius, T. (2012). Potential advantages and disadvantages of multiplatform development frameworksa vision on mobile environments.Procedia Computer Science,10, 1202-1207. Dalmasso, I., Datta, S. K., Bonnet, C., and Nikaein, N. (2013, July). Survey, comparison and evaluation of cross platform mobile application development tools. InWireless Communications and Mobile Computing Conference (IWCMC), 2013 9th International(pp. 323-328). IEEE. Dinh, H. T., Lee, C., Niyato, D., and Wang, P. (2013). A survey of mobile cloud computing: architecture, applications, and approaches.Wireless communications and mobile computing,13(18), 1587-1611. Hao, S., Li, D., Halfond, W. G., and Govindan, R. (2013, May). Estimating mobile application energy consumption using program analysis. InSoftware Engineering (ICSE), 2013 35th International Conference on(pp. 92-101). IEEE. Nayebi, F., Desharnais, J. M., and Abran, A. (2012, April). The state of the art of mobile application usability evaluation. InElectrical and Computer Engineering (CCECE), 2012 25th IEEE Canadian Conference on(pp. 1-4). IEEE. Palmieri, M., Singh, I., and Cicchetti, A. (2012, October). Comparison of cross-platform mobile development tools. InIntelligence in Next Generation Networks (ICIN), 2012 16th International Conference on(pp. 179-186). IEEE. Prasad, M. R., Gyani, J., and Murti, P. R. K. (2012). Mobile cloud computing: Implications and challenges.Journal of Information Engineering and Applications,2(7), 7-15. Rao, N. M., Sasidhar, C., and Kumar, V. S. (2012). Cloud computing through mobile-learning.arXiv preprint arXiv:1204.1594. Shin, C., Hong, J. H., and Dey, A. K. (2012, September). Understanding and prediction of mobile application usage for smart phones. InProceedings of the 2012 ACM Conference on Ubiquitous Computing(pp. 173-182). ACM. Shiraz, M., Gani, A., Khokhar, R. H., and Buyya, R. (2013). A review on distributed application processing frameworks in smart mobile devices for mobile cloud computing.IEEE Communications Surveys and Tutorials,15(3), 1294-1313. Tayade, D. (2014). Mobile cloud computing: Issues, security, advantages, trends.IJCSIT) International Journal of Computer Science and Information Technologies,5(5), 6635-6639.